Reflexive Codes is an AI product research studio.



Reflexive Codes believes that recent advancements in Machine Learning have ushered in a new era of revolutionary technology. These advancements are fundamentally redrawing the conceptual boundaries that have long shaped product development. Yet, much of our thinking remains anchored in frameworks conceived within a legacy technological paradigm. 

Reflexive Codes works closely with AI product teams to build new frameworks for innovation, enabling them to fold contingency back into their systems recursively, through new vernaculars for dialogic innovation.

We use design methods, ethnomethodology, and grounded theory to delineate bounded contexts for exploration, constructing ideal end-states that can be reached iteratively through empirical experimentation.

If this resonates, don’t hesitate to reach out—we look forward to hearing from you!